Apple Inc. unveiled a new line of iPhones at a wide-ranging product event Tuesday, looking to entice consumers with improvements to the camera and processor in lieu of major design changes.

The new models — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — were introduced at a media event dubbed California Streaming. They look similar to the iPhone 12, but include a smaller display cutout at the top of the screen, faster chips and upgraded camera systems.

Apple is counting on the new phone and a slew of other upgraded devices — including bigger watches and speedier iPads — to fuel growth this holiday season. This year Apple also has the benefit of a 5G upgrade cycle helping spur consumers to get new phones. AT&T Inc. and other carriers unveiled new discounts Tuesday aimed at customers who want to trade up.